Beauty Without Rules, Frank Gehry
Tiffany’s time-honored tradition of working with important artists continued with architect Frank Gehry, who was invited to design a first-of-its-kind jewelry collection. This global launch was high-profile and channel omniscient.
My team created a web experience to complement general advertising, collateral and video, and for the Japan market specifically, a digital retail installation and mobile campaign brought the collection to life. The first of its kind for the brand, as web-based mobile technology had not yet caught on in the US & European markets, we implemented a QR code to launch the experience from website, outdoor print billboards in Tokyo's Roppongi Hills, and an impossibly cool WWD cover wrap.
