Party Glam, Shanghai 上海
As part of Tiffany's expansion strategy into China, the company celebrated the opening of its second store in Shanghai, located in Plaza 66 恒隆广场, Shanghai's premiere luxury shopping destination.
I worked on planning and concept development for the event, oversaw the creative aspects, music, talent selection, F&B menus and more. The Tiffany Blue Box took center stage and the brand’s heritage, craftsmanship stories and iconic designs were displayed on lit image panels and mini cocktail bars. The event rundown included speeches, a traditional ribbon cutting ceremony and a catwalk presentation featuring models wearing Tiffany's latest collections and night blue cocktail dresses designed by Vivian Tam.
VVIPS and celebrities later attended a private dinner at an exclusive venue facing Shanghai's famed Bund skyline. Bites and blue apple martinis were served up with a New York jazz trio playing Bennett, Sinatra and the occasional Cuban beat.
