Renew With ChuChu, Myanmar မြန်မာ
ChuChu is a social enterprise in Yangon that creates and sells fashion and home accessories made of reclaimed waste. Discarded plastics and rubber are collected from neighbors, markets and dumping sites and then renewed into styled, functional objects. ChuChu is a beacon for the community, employs several villagers, and is a leader in recycling advocacy and sustainability.
Ideation, writing, directing, shooting, art direction & styling and editing.
This 8-part video campaign "Renew with ChuChu" for use on social mobile platforms and for retail partners.
